Overview Credo is all about beauty with high standards, and I've loved helping shape their visual voice. I worked on the original rebrand campaign to introduce a bolder, high-contrast look, and since 2023, I’ve been leading four seasonal campaigns a year—handling everything from initial concept ideation to hands-on shoot production.

Key Highlights

• Leading the Creative: Driving integrated campaigns from early moodboards to final shoot execution across digital, print, and stores.

• Visual Identity & Photo Direction: Directing macro shots of skincare textures, saturated shadows, and editorial beauty looks that set Credo apart.

• Expanding the Brand: Continuously evolving Credo's aesthetic so every campaign feels fresh, modern, and distinct in the beauty space.