Overview Developed The RealReal’s 2021 "Unwrap the Unexpected" holiday campaign, building a cohesive visual experience across physical retail touchpoints, digital platforms, and broadcast channels. Commissioned artist Lea Colombo to create custom abstract artwork featuring TRR products, anchoring the campaign's artistic direction.

• Retail & Packaging Design: Directed and designed the complete holiday unboxing and in-store experience, including custom packaging, tissue paper, retail signage, and store screens.

• Integrated Campaign Execution: Extended holiday campaign assets seamlessly across site design, social media channels, and TRR’s 2021 national TV commercial.

• Artist Collaboration: Partnered with Lea Colombo to transform brand products into abstract fine art pieces that drove the campaign's creative theme.

Creative Direction: Bianca Wendt, Shannon Grant Photography: Sam Nixon, Myles Juzkow