Role: Art Direction, Design, Social Content Strategy

Overview Developed PopSockets’ lifestyle photo strategy to showcase product utility and playfulness through bold visual storytelling. Directed and designed digital and print assets across weekly social campaigns, Facebook ads, and CES trade show collateral.

Key Impact & Deliverables

• Audience Growth: Scaled primary Instagram channel from 14k to 250k followers in 7 months through organic and paid content strategy.

• Campaign & Event Creative: Art directed full-funnel assets ranging from paid social ads to large-scale trade show graphics.

• Visual Strategy: Built an elevated lifestyle photography direction that balanced vibrant brand personality with functional product demonstration.

Photography: Joe Friend