Overview For Exa Beauty’s All Smiles Bare Lip Liner launch, I brought the campaign to life around the theme "Bare your true colors." I focused on creating playful, high-energy imagery that matched Exa's bold brand personality, using the shade names as inspiration to highlight each nude lip look in a fresh and expressive way.

Key Highlights

• End-to-End Creative: Led art direction, casting, shoot production, and final design execution across the entire launch.

• Playful Concepting: Translated product names into bold visual stories that made finding your nude shade feel fun and personal.

• On-Set Execution: Cast talent and directed production to capture vibrant, expressive beauty shots that fit seamlessly into Exa's brand world..