Overview For Credo Beauty’s Fall color launch, we built a campaign around a simple truth: getting ready doesn’t have to be complicated. Centered on a 5-minute routine using multi-purpose makeup, we cast real Credo customers and community members to star in the shoot. By capturing their quick beauty routines and sharing their stories, we humanized the brand and made everyday beauty feel authentic, relatable, and fun.

Key Highlights

• End-to-End Creative Leadership: Handled art direction, casting, wardrobe styling, and full shoot production from start to finish.

• Community-Centric Casting: Sourced and cast real Credo community members to bring genuine personality and diverse stories to the campaign.

• Relatable Storytelling: Paired quick, high-benefit beauty looks with real-life interviews to create a warm, human connection with our audience.

Credits: Producer - Porcelain Media | Photo - Ashley Batz | Video - Brennan Freed